Workshops in Design Universities

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The brand identity is the choreography of tangible and intangible assets of a product, a firm, a place, an organization or an event. It must come out through seduction and confer sensations and emotions.
Graphic design is the fundamentals of communication. It is the means through which an entity manifests and conveys its values.
It is a service to the user. It must respect the user... better if it gives him an experience ... better if it touches his sensibility, his fragility.
My intent through the workshops is to guide the students in developing a broad orchestrated identity through visual, verbal and sonorous dimensions, exploring 2D, 3D and motion communication.