THE 16, Milan

    “THE 16” visual identity and “jewel-like” signage for a new high-end office building in Milan.

    - Naming
    - 3D Logotype design
    - Entrance Identification Totem
    - Directory
    - Signage / wayfinding

    “THE 16” was designed by Quattroassociati Architects with the will to realize a very sophisticated office building that hosts international lawyers and accountants offices. For this purpose, golden-like materials were used either outside and inside the building.

    In this special context, having to add elements to already built and finished walls we wanted to realize a minimalist intervention.
    Our main idea was to decorate the building with very few “jewel-like” signage elements. To follow our concept of lightness/preciousness, letters and numbers have been fixed directly on the walls without any background.

    The use of brass for the whole signage system elements helped us in giving preciousness to the project and remain sustainable as the “LEED Platinum Certification” requires.

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