Knoll International

WA furniture system
Branding and product launch

The philosophy of WA, is presented through an animated logo transforming itself from furniture layout into a humanised figure. The theme is “Simplicity of Complexity” and “Complexity of Simplicity”: simplicity of primary colours and geometric shapes; complexity for the endless permutations of the system. Two different exhibit designs were created for the international launch events (London and Milan). Tangram-like WA furniture figures were employed to communicate
the unlimited potential of WA.

architects: AAAA quattroassociati

awards
Menzione d'Onore al XXII Compasso d'Oro
Red Dot Communication Design Award
Graphis Logo Gold Award
Intérieurs Ferdie Awards Canada
ADI Design Index for XXII° Compasso d’Oro
Art Directors Club NY, Merit Award
EdAwards Finalist

collective exhibitions
Attraversamenti / Festival diffuso della Grafica, Umbria, 2007

publications
KAK, World Design Magazine #3 (55), Mosca
Branding a way of business, Sandu Publishing, Guangzhou
100% European Graphic Design Portfolio, Sandu Publishing, Guangzhou
OF Arch #113, Italy
ID Pure #19, Switzerland
Nullaosta – grafica, confini, relazioni, AIAP, Italy
ADI Design Index 2008, Editrice Compositori, Milan
Spaghetti Grafica 2, de Agostini edition, Italy
Typo. 32, Czech Republic
Grafika #133, Canada
Intérieurs #45, Canada
Intérieurs #40, Canada