Poster
Philosophy animation
Press release/neoprene puzzle and mesh bag made from the furnitures’ materials
Logo, institutional identity booklet
Humanised office layout postcards
WA launch, Milan
WA launch, London
WA identity mood book
WA technical catalogue
WA institutional advertising campaign
The philosophy of WA, is presented through an animated logo transforming itself from furniture layout into a humanised figure. The theme is “Simplicity of Complexity” and “Complexity of Simplicity”: simplicity of primary colours and geometric shapes; complexity for the endless permutations of the system. Two different exhibit designs were created for the international launch events (London and Milan). Tangram-like WA furniture figures were employed to communicate the unlimited potential of WA.
awards
Red Dot Communication Design Award, 2007-08
Graphis Logo Gold Award, 2008
Art Directors Club NY, Merit Award, 2008
EdAwards Finalist, 2008
exhibitions
Attraversamenti / Festival diffuso della Grafica, Umbria, 2007
publications
Spaghetti Grafica, editor de Agostini, 2008
Typo.32, Czech Republic, June 2008
Grafika, Canada, May 2008
Intérieurs 40, Canada, September 2007
