Knoll International

    WA furniture system
    Branding and product launch

    The philosophy of WA, is presented through an animated logo transforming itself from furniture layout into a humanised figure. The theme is “Simplicity of Complexity” and “Complexity of Simplicity”: simplicity of primary colours and geometric shapes; complexity for the endless permutations of the system. Two different exhibit designs were created for the international launch events (London and Milan). Tangram-like WA furniture figures were employed to communicate
    the unlimited potential of WA.

    awards
    Menzione d'Onore al XXII Compasso d'Oro
    Red Dot Communication Design Award
    Graphis Logo Gold Award
    Intérieurs Ferdie Awards Canada
    ADI Design Index for XXII° Compasso d’Oro
    Art Directors Club NY, Merit Award
    EdAwards Finalist

    collective exhibitions
    Attraversamenti / Festival diffuso della Grafica, Umbria, 2007

    publications
    KAK, World Design Magazine #3 (55), Mosca
    Branding a way of business, Sandu Publishing, Guangzhou
    100% European Graphic Design Portfolio, Sandu Publishing, Guangzhou
    OF Arch #113, Italy
    ID Pure #19, Switzerland
    Nullaosta – grafica, confini, relazioni, AIAP, Italy
    ADI Design Index 2008, Editrice Compositori, Milan
    Spaghetti Grafica 2, de Agostini edition, Italy
    Typo. 32, Czech Republic
    Grafika #133, Canada
    Intérieurs #45, Canada
    Intérieurs #40, Canada

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    wa-animation-lungo_ferma-logo

    Identity animation


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    Press release/neoprene puzzle and mesh bag made from the furnitures’ materials


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    Humanised office layout postcards


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    WA launch, Milan


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    WA launch, London


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    schermo

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    WA identity mood book


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    WA technical catalogue


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    WA institutional advertising campaign

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