Knoll International

    WA furniture system
    Branding and product launch

    The philosophy of WA, is presented through an animated logo transforming itself from furniture layout into a humanised figure. The theme is “Simplicity of Complexity” and “Complexity of Simplicity”: simplicity of primary colours and geometric shapes; complexity for the endless permutations of the system. Two different exhibit designs were created for the international launch events (London and Milan). Tangram-like WA furniture figures were employed to communicate
    the unlimited potential of WA.

    architects: AAAA quattroassociati

    awards
    Menzione d'Onore al XXII Compasso d'Oro
    Red Dot Communication Design Award
    Graphis Logo Gold Award
    Intérieurs Ferdie Awards Canada
    ADI Design Index for XXII° Compasso d’Oro
    Art Directors Club NY, Merit Award
    EdAwards Finalist

    collective exhibitions
    Attraversamenti / Festival diffuso della Grafica, Umbria, 2007

    publications
    KAK, World Design Magazine #3 (55), Mosca
    Branding a way of business, Sandu Publishing, Guangzhou
    100% European Graphic Design Portfolio, Sandu Publishing, Guangzhou
    OF Arch #113, Italy
    ID Pure #19, Switzerland
    Nullaosta – grafica, confini, relazioni, AIAP, Italy
    ADI Design Index 2008, Editrice Compositori, Milan
    Spaghetti Grafica 2, de Agostini edition, Italy
    Typo. 32, Czech Republic
    Grafika #133, Canada
    Intérieurs #45, Canada
    Intérieurs #40, Canada

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    wa-animation-lungo_ferma-logo

    Identity animation


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    Press release/neoprene puzzle and mesh bag made from the furnitures’ materials


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    Humanised office layout postcards


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    WA launch, Milan


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    WA launch, London


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    schermo

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    WA identity mood book


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    WA technical catalogue


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    WA institutional advertising campaign

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