Knoll International
WA furniture system
Branding and product launch
The philosophy of WA, is presented through an animated logo transforming itself from furniture layout into a humanised figure. The theme is “Simplicity of Complexity” and “Complexity of Simplicity”: simplicity of primary colours and geometric shapes; complexity for the endless permutations of the system. Two different exhibit designs were created for the international launch events (London and Milan). Tangram-like WA furniture figures were employed to communicate
the unlimited potential of WA.
architects: AAAA quattroassociati
awards
Menzione d'Onore al XXII Compasso d'Oro
Red Dot Communication Design Award
Graphis Logo Gold Award
Intérieurs Ferdie Awards Canada
ADI Design Index for XXII° Compasso d’Oro
Art Directors Club NY, Merit Award
EdAwards Finalist
collective exhibitions
Attraversamenti / Festival diffuso della Grafica, Umbria, 2007
publications
KAK, World Design Magazine #3 (55), Mosca
Branding a way of business, Sandu Publishing, Guangzhou
100% European Graphic Design Portfolio, Sandu Publishing, Guangzhou
OF Arch #113, Italy
ID Pure #19, Switzerland
Nullaosta – grafica, confini, relazioni, AIAP, Italy
ADI Design Index 2008, Editrice Compositori, Milan
Spaghetti Grafica 2, de Agostini edition, Italy
Typo. 32, Czech Republic
Grafika #133, Canada
Intérieurs #45, Canada
Intérieurs #40, Canada
Identity animation
Press release/neoprene puzzle and mesh bag made from the furnitures’ materials
Humanised office layout postcards
WA launch, Milan
WA launch, London
WA identity mood book
WA technical catalogue
WA institutional advertising campaign