Naturalis Historia – GMS

Gruppo Mauro Saviola
Exhibit design (2.500 sqm) at the Sasmil Fair in Milan for a group of 17 industries specialized in wood transformation and chemical industry. The concept is to investigate the nature and its magnificent beauty blowing up flowers up to m2,5 high.

Along luminous wall perimetrates the exhibition space, delimiting an imaginary garden.
The wall becomes a narrative surface on which the NATURALIS HISTORY begins.
Enlarged details of flowers, leaves, branches invade with their colors and veins the dazzling white of the page that binds the entire story.
The interior space is punctuated by the pre-existing pillars that are transformed into a row of trees, representing the different essences.
Each tree tells its story intertwining science and mythology, poetry and legends, while the texture of the silver writing on the green background refers to the game bright fronds.
The nature thus evoked dialogues with the technology proposed in the various sections of the stand, in a serene and careful exchange, aimed at the dynamic equilibrium between environment, production and research that represents the challenge of the Mauro Saviola group.

Architects: AAAA quattroassociati
Copywriter: Maria Sebregondi
Photographer (flowers and trees):
Marirosa Toscani Ballo
Photographer (exhibit):
Mario Carrieri and Pietro Carrieri

Publications
Progetto Grafico 8, year 4, N.8, June 2006
New Exhibits 3 Made in Italy, l’Archivolto, 2006