Communication and identity for Lina Bo Bardi’s Bowl chair.
To tell about the project, a special communication tool was conceived:
a sort of “memory box” shaped as a wooden cart in which one can find images and objects (postcards, coloured wooden blocks, pencils, fossil moss and concrete block) that evoke moments of Lina’s life and her works.
The press kit was a Bowl’s chair cushion used as a bag containing postcards and gadgets from the cart. A special packaging was studied and a scenography was realised for the launch in London.
Lina Bo Bardi’s Bowl chair identity (a little cart instead of a traditional book).
Branding identity kit / press release.
Digital and paper invitation card.
Art direction for Lina Bo Bardi Bowl chair.
Lina Bo Bardi Bowl chair launch in London
Corner for in shop Lina Bo Bardi’s Bowl chair.
Lina Bo Bardi’s Bowl chair packaging.